Kohl's 2026
Valentine's Day
A seasonal design system celebrating Valentine's Day through a playful visual language. Final assets includes a toolkit of graphic assets alongside a collection of concepts showing how the system can flex across editorial stories, marketing content, and digital experiences.
COLLABORATORS:
Copywriting by Julia Moore
PROJECT:
An alternate campaign direction, inspired by love letters and snail mail, developed during concept exploration that shows another take on the season's visual identity before the above, final concept was selected.
Kohl's 2026
Valentine's Day
A seasonal design system celebrating Valentine's Day through a playful visual language. Final assets includes a toolkit of graphic assets alongside a collection of concepts showing how the system can flex across editorial stories, marketing content, and digital experiences.
COLLABORATORS:
Copywriting by Julia Moore
PROJECT:
An alternate campaign direction, inspired by love letters and snail mail, developed during concept exploration that shows another take on the season's visual identity before the above, final concept was selected.