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Kohl's Broadcast
Ad Storyboards
Ad concepts for Kohl's promotion-led broadcast spots, highlighting traffic-driving offers, key products, and seasonal storytelling moments. Storyboards are concepted using placeholder imagery which is turned over to the Kohl's Photo Studio to shoot for final photography.
COLLABORATORS:
Editing and animation by Triptent, White House Post, & Carbon.
Copywriting by Emily Uecker and Kailin Yoh.
PROJECT:
Labor Day | August 2025
The Ask
Develop a :15s ad concept that generates excitement and urgency to shop at Kohl’s during the Labor Day Sale.
Friends & Family Sale | August 2025
The Ask
Develop a :15s ad concept that drives excitement for the August Friends & Family event, highlighting that customers can now save on even more coupon-eligible brands they love.
Kohl's Cash Ultimate Giveaway | September 2024
The Ask
Develop a :15s ad concept that drives in-store traffic by promoting the Kohl's Cash Ultimate Giveaway, with three days of deals on key essentials.
10 Years of Kohl's Cash | September 2025
The Ask
Develop a :15s ad concept that celebrates the 10 year anniversary of Kohl's Cash. Promote the Kohl's Cash Ultimate Giveaway to drive in-store traffic.
Friends & Family Sale | July 2025
The Ask
Develop a :15s ad concept that drives excitement for the July Friends & Family event, making it easy to save on all their back to school and summer needs.
Kohl's Cash - Fall | October 2025
The Ask
Create a seasonal Kohl's Cash spot that reflects a Fall seasonal context, which graphics and visual elements showing fall-relevant merchandise and creative.
Holiday Prep | November 2025
The Ask
Develop a :15s ad concept positioning Kohl’s as your companion in getting a head start on prepping your home for the Holiday season. Feature both a general 20% off coupon as well as a $10 off of $50 offer.
Last Minute Gifts | December 2025
The Ask
Develop a :15s ad concept that drives customers to shop Kohl’s for their last minute gifts during the Friends & Family event, specifically highlighting gifts under $20.
Holiday Savings Blitz | December 2025
The Ask
Develop a :15s ad concept that drives urgency to shop Kohl’s during the Holiday Savings Blitz. Drive store traffic with an in-store Kohl's Cash Giveaway and also highlight key category offers from the event.
Spring Savings | March 2026
The Ask
Develop a :15s ad concept that drives urgency to shop Kohl’s during the Spring Savings event, highlighting 3-4 great deals on quality family essentials.
Friends & Family Sale x Mother's Day | April 2026
The Ask
Develop a :15s ad concept that drives customers to shop Kohl’s for great Mother’s Day gifts, while also promoting the Friends & Family Sale event.
Home Refresh | January 2026
The Ask
Develop a :15s ad concept centered around the idea that even if the weather isn’t ready, Kohl's has great finds to keep your home feeling cozy. Feature key category offers and a general percent off coupon.
Summer Deal Days | June 2026
The Ask
Develop a :15s ad concept that drives urgency for customers to shop Kohl’s during the Kohl’s Deal Days
